“ As the proverb suggests, sometimes you can’t jump a twenty foot chasm in two ten foot leaps. Cherry-picking only those design elements that are “proven” by an A/B test can be a route to fragmented, incoherent design. It may earn marginally more money in the short term, but it becomes hard to avoid a descent into poor UX and the long-term harm this causes.
Watchmakr
Links, photos, conversations, ideas. Usually it sounded better in my head. If you like reading coherent thoughts, try the blog instead: The Watchmaker Project
November 16, 2009
